10 Tips to Write High-Converting Recruiting Emails

Campus recruitment stands as an exceptional avenue for cultivating a pool of budding talents, poised to become the future leaders of your organization. Nonetheless, the art of campus recruitment is more intricate than it appears. To stand out from your competitors and attract the most promising candidates, a well-thought-out strategy is essential. 

In this article from Recruitery, we will share a range of insights and guidance to assist you in crafting a campus recruitment strategy that aligns with the specific requirements of your business.

Tip 1: Understand Your Recipients

alt text: men typing on his computer doing research before he sends an email

The initial key to crafting recruiting emails that yield high conversion rates is a profound comprehension of your recipients. Dive deep into comprehending your audience – what sparks their curiosity and fuels their drive. 

Thoroughly researching their professional history, skill sets, interests, and career aspirations is crucial. This grasp of your audience empowers you to personalize your recruiting emails to align precisely with their distinct requirements and inclinations. Furthermore, it equips you to employ a tone, language, and style that strikes a resonant chord with them.

Tip 2: Write A Catchy Subject Line

The second tip to write high-converting recruiting emails is to write a catchy subject line. The subject line of your email is the initial element your recipients notice upon receiving your message. It plays a pivotal role in influencing whether they choose to open your email or disregard it. 

Hence, it's vital to craft a subject line that is succinct, engaging, and attention-grabbing. The aim is to seize your recipients' interest and kindle their curiosity. You also need to avoid spammy words, generic phrases, and misleading claims.

Some examples of catchy subject lines are:

  • [Name], I have a great opportunity for you

  • How would you like to work for [company name]?

  • [Name], I'm impressed by your [skill or achievement]

  • You're invited to join our team at [company name]

  • [Name], I have a question for you

Tip 3: Personalize your email

The third tip to write high-converting recruiting emails is to personalize your email. Personalization is the cornerstone for establishing a strong connection and confidence with your recipients. It demonstrates your genuine interest in them and signifies your meticulous preparation. Furthermore, it sets your email apart from the masses and enhances the probability of eliciting a response.

Some ways to personalize your email are:

  • Using the recipient's name

  • Mentioning something specific about their profile or work

  • Complimenting their skills or achievements

  • Referring to a mutual connection or source

  • Showing interest in their goals or aspirations

Tip 4: Emphasize Your Unique Value

alt text: unique value proposition increases value


The fourth golden nugget for crafting high-converting recruiting emails revolves around emphasizing your unique value proposition. Your value proposition acts as the magnetic force that should compel your recipients to contemplate a future within your organization. It is the distinguishing factor that elevates you above competitors and makes you an enticing prospect for potential candidates. 

To effectively convey your value proposition, clarity and brevity are paramount. Concentrate on elucidating the advantages and achievements that candidates can anticipate as a result of aligning themselves with your organization, rather than merely listing the job's features and requirements. 

Some examples of value propositions are:

  • Working with cutting-edge technology and innovative projects

  • Having a flexible schedule and a remote work option

  • Getting a competitive salary and a generous benefits package

  • Joining a diverse and inclusive culture and a supportive team

  • Having access to learning and development opportunities and career growth

Tip 5: Craft a Distinctive Call-to-Action

The fifth piece of advice for composing high-converting recruiting emails underscores the importance of a well-crafted call-to-action (CTA). A CTA represents the desired action you want your recipients to undertake after perusing your email. It serves as the ultimate purpose of your message and the gauge of its effectiveness. 

Within your email, you should incorporate a CTA that is explicit, pertinent, and straightforward to follow. Moreover, infuse a sense of urgency and scarcity to impel your recipients to act promptly.

Some examples of calls-to-action are:

  • Apply now for this position

  • Schedule a phone call with me

  • Reply with your availability for an interview

  • Check out our website for more information

  • Refer someone who might be interested in this role

Tip 6: Keep it short and simple

The sixth tip to write high-converting recruiting emails is to keep it short and simple. Your recipients are busy and have limited attention spans.They lack the bandwidth to peruse lengthy, convoluted emails that pose challenges in comprehension and digestion. 

Your emails should be concise and straightforward, ideally spanning no more than three paragraphs. Employ straightforward and direct language that facilitates easy reading and comprehension. Additionally, incorporate bullet points, subheadings, and spacing to segment your content, rendering it more scan-friendly.

Tip 7: Proofread and test your email

alt text: email being proofread by sender

The seventh tip to write high-converting recruiting emails is to proofread and test your email. Ensure your email is devoid of any spelling, grammar, or punctuation blunders that may tarnish your credibility and professionalism. 

Moreover, assess your email for potential formatting, layout, and design glitches that might impact its legibility and visual appeal. Utilizing tools like [Grammarly] or [Hemingway] can aid in error identification and enhancing readability. Sending a test email to yourself or a colleague to evaluate its appearance on various devices and platforms is also a prudent practice.

Tip 8: Follow up with your recipients

The eighth tip to write high-converting recruiting emails is to follow up with your recipients. Subsequent to the initial contact, the follow-up process is a pivotal step in the recruiting procedure. Its effectiveness can significantly impact your likelihood of eliciting a response. 

A well-timed follow-up, typically within a week or two of sending the initial email, is advisable. During this follow-up, reiterate your value proposition and restate the call-to-action. Inquire if your recipients have any queries or reservations. While persistence is valuable, it's crucial to maintain a respectful and polite tone, avoiding becoming a nuisance or appearing overly pushy.

Some examples of follow-up emails are:

  • [Name], I'm following up on my last email

  • [Name], did you get a chance to review my email?

  • [Name], I don't want you to miss this opportunity

  • [Name], I'm still interested in talking to you

  • [Name], I have some exciting news for you

Tip 9: Track and measure your results

The ninth tip to write high-converting recruiting emails is to track and measure your results. Tracking and measuring your results is important to evaluate the effectiveness of your recruiting emails and to identify the areas of improvement. 

You need to track and measure various metrics, such as:

  • Open rate

  • Click-through rate

  • Response rate

  • Conversion rate

  • Time-to-hire

  • Cost-per-hire

  • Quality-of-hire

You can use tools like Mailchimp or Hubspot to track and measure your email campaigns. You can also use tools like Google Analytics or Mixpanel to track and measure your website conversions.

Tip 10: Experiment and optimize your emails

alt text: men sending multiple emails

The tenth tip to write high-converting recruiting emails is to experiment and optimize your emails. Experimenting and optimizing your emails is essential to improve your performance and results over time. You need to experiment with different elements of your emails, such as:

  • Subject lines

  • Personalization

  • Value propositions

  • Calls-to-action

  • Timing

  • Frequency

  • Segmentation

You need to test different variations of your emails and compare their results using tools like Optimizely or Unbounce. You need to analyze the data and feedback you collect and implement the changes that work best for you.

In Summary

Recruiting emails are a powerful tool to attract and engage potential candidates for your job openings. However, writing recruiting emails is not a one-size-fits-all approach. You need to follow the tips we shared in this article from Recruitery to write high-converting recruiting emails that will help you achieve your recruiting goals.