Marketing Manager Management
Digital / Online Marketing: - Increase brand awareness online - Enhance consumer engagement to the brand - Build strong possible brand - Drive online traffic to e-Commerce site thus to maximize online sales Market Research: - Design and develop the market intelligence process for better understanding our industry, customers, and competitors; with the purpose of aiding in strategic planning and commercial mapping - Identify target customers and build customer profile database, and maintain database based on segmentation analysis and geography analysis - Find actionable strategic insights through market information, customer research, competition research and analysis to help strategic and commercial decision-making; be an expert on industry trends - Work with Marketing, Sales, and Strategy teams to define research projects, industry benchmarks and assist in setting strategic goals
- Fluent in English (verbal and written) as a working language. - University graduate - 8+ year experience in Digital/Online marketing or Market Research. - Have both Party A’s and Party B’s (agency company) marketing experience. - Experience in brand marketing in the e-commerce industry, financial insurance industry, and logistics industry is preferred. - Strong project management skills. - Able to join fast.