Offer Salary: 800 - 1,500 $
Number of vacancies: 1 vacancies
Job Overview and Responsibility
As a Marketing & Sales Manager, your role is to support the Managing Director in defining and implementing the Marketing & Sales Strategy. Your main objectives are to ensure the sales performance of the network of franchises and to manage the brand content and main marketing campaigns and tools. Main missions 1. Sales - Manage the network of O-We franchisees in terms of business performance - Define sales targets for each franchisee and ensure they have all tools to reach them - Manage, execute and monitor the sales activation plan for each franchisee: + Planning & animation of a sales team on the field + Recruit new customers on the field (small-scale retailers, businesses, hotels, landlords) + Manage point of sales material and giveaways for engaging customers (tracking) + Follow a dashboard of sales activation (targets, KPIs…) - Define a Key Account Strategy to target large B2B potential customers (wholesalers, factories…) - Ensure coordination of sales plan with franchisees and monitor their performance overtime - Recruit & train new members in the sales team, to boost penetration at kiosk level - Create & animate a manual of best practices for sales & marketing activation at kiosk level 2. Marketing - Analyze competition and market trends + develop and implement the brand strategy - Reinforce the O-We Unique Selling Point and build on the “O-We visible quality” - Propose a O-We 2020 marketing plan & marketing mix: objectives, actions, budget, planning… - Define a marketing pull strategy with more proximity to final consumers e.g. with more content - Review, reinforce and implement below-the-line marketing campaigns, with concrete actionable marketing tools to be used on the field to engage consumers (at kiosk level, door-to-door…) - Define, manage and monitor the company promotion campaigns 3. Stakeholders and Key Opinion Leaders - Identify and engage with potential local brand ambassadors (KOLs, health centers, unions…) - Develop marketing content and innovative tools around the O-We brand to nurture the brand strategy (issue of water quality, context in South Vietnam, why safe drinking water matters…) - Organize events and awareness workshops to communicate on safe drinking water and O-We - Identify new potential distribution channels for the O-We brand e.g. through partnerships with relevant
Required Skills and Experience
- Professional with 5-years’ experience, Expected to work highly autonomously - University degree in business, sales, marketing or advertising - Previous experience managing sales or operational teams as a team leader in bank, retail or FMCG - Vietnam native. Strong knowledge of English – able to confidently translate from Vietnamese to English - Good knowledge of Microsoft Office (Word, Powerpoint and Excel) - Data and target driven mindset, a general understanding of business, sales and marketing - Start-up spirit. Interested/passionate about social causes - Willing to learn and curious. Strong drive, proactivity and autonomy - Good listener
Why Candidate should apply this position
- Work in meaningful environment with an international social organization. - Work for the leader of the safe drinking water access through water kiosks worldwide. - Work in a start-up in the social sector and have a large room to maneouvre.
CEO + Local team + France HQ
- Start: As soon as possible. - Based in Vĩnh Long City, Mekong Delta Region - Up to 80% time spent in Vĩnh Long Province 20% in other Mekong Delta provinces - Competitive package according to experience - Vietnamese and English fluently written and spoken
The mission of O-We Water is to raise the drinking water market quality standards for low and middleincome households in Vietnam through a 100% self-financed social business. O-We Water Vietnam is a franchise network of safe drinking water producers. O-We provides technology, standards, services, advise and skills to existing small-scale entrepreneurs. We aim at increasing their water quality over time along with their operational and financial performance. We also want to positively impact the final consumers by providing them with a safer product at an affordable price. Started in April 2019, O-We Water launched 2 pilot water kiosks in Vinh Long province Mekong Delta and plans to significantly expand its activities in 2020 with an important growth of the franchise network along with a strong team reinforcement. The ambition is to open 200 water kiosks impacting 1,400,000+ beneficiaries by 2024. O-We Water Vietnam is a Vietnamese social business initially launched by the French NGO 1001fontaines. The O-We Water network is already active in Cambodia with 15 years of successful operations, 250 water kiosk franchisees and 650,000+ consumers drinking O-We water every day.